Social media and businesses are developing an interesting relationship from years. Each is contingent to one another to some extent. Social media is reliant on businesses to advertise and it is used by businesses increasingly for spreading awareness about the brand of business among customers. They form a relationship that is correlated and works well and both parties can benefit from it.
Rebranding a business is a tricky maneuver in digital sphere of today, for car dealers especially. The main cause for rebranding is because of 2 factors. One is the strategy of the brand is not working and other is the brand wishes to change itself totally for avoiding damage occurring to its reputation.
The second reason arises because of negative reviews on their site where any negative or positive review can be written by any user without regarding their agenda. Below are some ways in which car dealers can benefit from social media optimization.
Take a look at the 4 ways in which SEO can benefit car dealers:
- Social Media is treated as a Communication Source, Not a source of Advertising
There is one misconception regarding social media among people that it should be strictly used by businesses for advertising. Though it’s true that advertising is freely provided by social media but the actual effect of advertising cannot occur unless there is establishment of communicative reputation by business on Internet. If the page of Facebook account of car dealer is filled with consumer’s comments, engaging posts and dealership’s responses, visitors on your page can realize that customer satisfaction is deeply valued by dealership. So, establish quality communication with consumers online.
- Clarity and communication gets improved with Employees
If a car dealer looks for rebranding because of issues of customer complaints, there is issue for 1 or more employees to be on same page. In this process, dealer should make sure about the employees to be updated on the strategies of social media and revisions to marketing. The faults should be addressed related to former setup of business before rebranding.
- The changes are made prominent to audience
Rebranding is another attempt for modifying the image of a business. For this, customers must be aware about the improvements that are made. If you are investing in new and shiny logo for your car dealership, it should be incorporated across your website and social media immediately. The positive changes done too brand should be highlighted to audience through social media sites. Quick video should be introduced for each new member introduced to your team of dealers.
- Your social presence will be built strategically
Your social presence on sites is not justifying unless you own a website working with your grown up business on social web. Car dealers should make a meaningful presence on social media.Your car dealership will be established as car experts of used or new cars. You should leverage the hash tag’s power and make conversations. You can make it global, national, local or general which depends on business of yours.
Contributed by Pal from Top Ten Reviews